Crayola Colour-in Campaign
boxes 21 × 18.5 cm (8.3 × 7.3 in)
posters 99.8 × 66 cm (39.3 × 26 in)
A campaign for Crayola crayons that focuses on the idea of colouring in your own box. Crayola would be packaged in colour-in boxes for a limited time, so that you can colour in your own box with the crayons.
The second part of the campaign would be to run a colour-in box competition. The nets for the boxes would be distributed as pull-outs in kids magazines etc. Winning submissions would be produced as limited edition Crayola boxes.
